White-label · API · Embedded intelligence

Your brand on the silks.
Our engine in the saddle.

Racing media brands, exchange and odds platforms, betting clubs and syndicates: launch a genuinely differentiated AI racing product in weeks, not years. EachWay.ai supplies the calibrated probabilities, the informed-money signals, the staking engine and the audit trail — you supply the audience and the brand they already trust.

Built UK/IE-first, with the governance documentation your compliance team will ask for on the first call.

Weeks
from contract to branded launch
85
UK & Irish courses, every fixture, every day
161
production database tables behind the API
11,000+
automated tests guarding every release
The opportunity

Every racing audience wants AI. Almost nobody can build it credibly.

Your users are already asking ChatGPT who'll win the 3:40 at Ascot — and getting confident nonsense. The gap in the market isn't "AI picks". It's credible, calibrated, auditable racing intelligence, delivered under a brand people trust. That second part is you.

Racing media

Turn content into a product

Your editorial earns the audience; an AI race-card layer converts it. Add tissue prices, value flags and going intelligence to every card on your site — a subscription tier your competitors cannot copy with a content team alone.

Platforms & operators

Engagement that respects the user

Probability-first race views, "the panel's read" on every market, and staking-discipline tooling that demonstrably supports safer-gambling objectives. Differentiation and a better compliance story, in the same feature.

Syndicates & clubs

A quant desk without the headcount

Private deployment of the full engine: your bankroll parameters, your risk tiers, your members' dashboard. The infrastructure of a professional operation, rented instead of built.

What you get

Three ways to wear the engine.

Feed

The API

Clean JSON over HTTPS. Everything the engine knows, as data:

  • Full-field probability distributions per race
  • Per-analyst views + plain-English reasoning
  • Value flags with edge magnitude vs market
  • Informed-money signal events (FDR-corrected)
  • Going forecasts per course per day
  • Kelly stake suggestions for any bankroll
Embed

Widgets & components

Drop-in race-card components, themed to your brand tokens:

  • Tissue-price race card with value highlighting
  • "The Panel" — six-analyst opinion strip
  • Calibration scoreboard (the trust-builder)
  • Going & weather confidence widget
  • Informed-money ticker
Full product

The white-label app

The complete EachWay.ai experience under your domain and identity:

  • Branded dashboard, briefings & alerts
  • Your pricing tiers, your member management
  • Custom analyst personas (your house style of analysis)
  • Your messaging channels (Telegram, email, push)
  • Strategy Studio module — your members design, backtest & cross-breed strategies (arriving)
  • Co-developed launch & content support
Arriving · the retention engine

The Strategy Studio: the stickiest feature in racing.

The engine's next chapter is genetic — betting strategies that carry a genome and evolve under statistical control. For partners, that becomes the Strategy Studio: a white-label workbench where your members design their own strategies, backtest them in one click, and cross-breed them with the engine's elite bloodlines.

Engagement

Members who build, stay

A subscriber who follows tips churns when the tips go cold. A member with three strategies of their own breeding — each with a forward record, a pedigree, and a place in their stable — has built something inside your product. The Studio converts your audience from readers into owners, and there is nothing like it anywhere in racing media.

Control

Evolution your compliance team can love

Every member-built and engine-bred strategy passes the same rigor harness — pre-registration, trial counting, overfit-probability checks, a forward out-of-sample clock — and the staking safety rails are locked out of the genome entirely. User creativity, statistically refereed: the safer-gambling story writes itself.

Governance & trust

The model-governance pack your lawyers will actually smile at.

Most AI vendors hand you a black box and a shrug. We hand you the documentation of a supervised research system — because that's what this is.

Methodology dossier

The full technical specification of all six layers: how probabilities are formed, fused, calibrated and scored — written to academic standard, with the literature citations to match — including the informed-money graph, the engine's signature layer, documented at every altitude from plain-English whisper map to full statistical treatment. Your due-diligence team gets answers, not adjectives.

Immutable audit trail

Every prediction your users ever see is hash-stamped to the exact prompt and model version that produced it, timestamped before the off, and scored after. Regulator asks "why did the system say that?" — you can answer to the byte.

Live calibration reporting

Continuous Expected Calibration Error, Brier Skill Score and Closing Line Value reporting on your feed — exportable for compliance review. If quality degrades, you see it in the data before your users feel it in their bankrolls.

Safer-gambling by default, configurable by design

The engine ships in its most restrained posture: one bet per race, stakes capped at 3% of bankroll, drawdown brakes armed, and "no bet" as the default answer. Every limit is then configurable — you set the bounds for your tenant, your users adjust within them, and every change is recorded in the audit trail. Sane defaults, deliberate overrides, full attributability: a genuinely better story for your licensing relationships than another acca generator.

Observable by design

Every pipeline stage in the engine either produces verified output or raises a critical, time-window-aware diagnostic — there is no silent third state. Per-source counters, input preflight gates, freshness provenance on every surface. Your SLA isn't a promise; it's instrumented.

Integration

From signed contract to branded launch in four moves.

Scope — week one

We map your audience, your surfaces and your compliance posture to a feed, embed or full white-label configuration. You leave the first call with a concrete integration plan and a sandbox key.

Brand — weeks two to three

Design tokens, tone-of-voice for the analyst reasoning, custom persona naming if you want it ("The Captain's Tissue" works as well as "The Pace Theorist"). The engine is yours to dress.

Validate — parallel run

Your team gets the full live feed and the public scoreboard before launch — so you've watched the engine being right, wrong, and honest about the difference before your users do.

Launch — and learn together

Co-marketing support, launch content, and a shared analytics view of what your audience engages with. Quarterly model-review sessions keep your product team ahead of the engine's evolution — because it does evolve, by design.

Partner questions

The questions procurement will ask.

Who owns the user relationship?

You do. White-label means white-label: your domain, your billing, your user data. We see aggregate usage telemetry for capacity and quality monitoring, nothing else.

What's the data provenance?

Racecards and results come from licensed premium racing data APIs — never scraped. Market data comes from the Betfair Exchange API. Weather from six licensed/open meteorological sources. Tipster-opinion monitoring covers only publicly published material. The full provenance map ships in the governance pack.

Can we restrict which features our users see?

Yes — every surface is feature-flagged. Run tissue prices without staking guidance, signals without the scoreboard, or the full stack. Flags are per-tenant and changeable without redeployment on our side.

What does jurisdiction coverage look like?

UK and Ireland racing only — all 85 courses, every fixture. This is deliberate: the engine's depth (course-level drainage models, the UK/IE tipster ecosystem, BHA/HRI entity records) is the product. We'd rather be definitive in two jurisdictions than decorative in twenty.

What if the engine has a bad month?

It will, sometimes — and your users will see it on the scoreboard, framed with the statistical context (sample sizes, confidence intervals, calibration state). Our position, and our advice for your brand: the honesty is the moat. Every competitor hiding their record makes a public scoreboard more valuable, not less.

SLAs, support, exit?

99.5% feed availability target with instrumented monitoring, named technical contact, quarterly reviews on Grandstand and above. On exit you keep your user data and brand assets; engine IP remains ours. No lock-in theatrics — the renewal case should be the product working.

The first racing brand to ship credible AI
owns the conversation. Be first.

Partnership slots are deliberately limited — each tenant gets real engineering attention, not a ticket queue. Tell us about your audience and we'll show you the engine, scoreboard and all.

See partner pricing Why us, not a generic AI vendor